Oncology Brand Manager
Chris is an Oncology Brand Manager - he has been with Roche since September, 2004.
Let’s find out about a day in the life of an Oncology Brand Manager.
A typical day in my life as an oncology brand manager starts by checking my calendar and emails. Reporting into Europe means that we often receive global communication over night and occasionally this may need fairly prompt follow up.
Working on a product that is new to the market means that I liaise with both Regulatory Affairs and Health Economics frequently around time lines for new indications and reimbursement opportunities. These functions also have important input into our strategy and business planning processes.
I work closely with my group brand manager who is very much involved with brand strategy and direction and we meet formally on a weekly basis but speak frequently around numerous brand issues and direction. He does a good job of keeping my enthusiasm in line with a portfolio approach to the market.
I spend much of my time coordinating the tactical implementation of our strategy and ensuring that all elements are in line with this. Given that almost all elements of this have some relationship to communication a lot of what I am charged with is ensuring our messaging is correct, well aligned and tailored to a variety of audiences.
Of course, playing around with numbers is a favourite part of my job and I need to spend a lot of time doing this, managing a promotional budget, forecasting drug sales and stock demands and analysing various market research and data sources.
Oh… and finally being a “marketing product” specialist makes my job so much easier. Often this is achieved by reading the same page of a clinical paper over and over as I fall off to sleep at night. Although sometimes, it is done while mingling with friends in European and North American cities with global thought leaders and a glass of wine…
Let’s find out about a day in the life of an Oncology Brand Manager.
A typical day in my life as an oncology brand manager starts by checking my calendar and emails. Reporting into Europe means that we often receive global communication over night and occasionally this may need fairly prompt follow up.
Working on a product that is new to the market means that I liaise with both Regulatory Affairs and Health Economics frequently around time lines for new indications and reimbursement opportunities. These functions also have important input into our strategy and business planning processes.
I work closely with my group brand manager who is very much involved with brand strategy and direction and we meet formally on a weekly basis but speak frequently around numerous brand issues and direction. He does a good job of keeping my enthusiasm in line with a portfolio approach to the market.
I spend much of my time coordinating the tactical implementation of our strategy and ensuring that all elements are in line with this. Given that almost all elements of this have some relationship to communication a lot of what I am charged with is ensuring our messaging is correct, well aligned and tailored to a variety of audiences.
Of course, playing around with numbers is a favourite part of my job and I need to spend a lot of time doing this, managing a promotional budget, forecasting drug sales and stock demands and analysing various market research and data sources.
Oh… and finally being a “marketing product” specialist makes my job so much easier. Often this is achieved by reading the same page of a clinical paper over and over as I fall off to sleep at night. Although sometimes, it is done while mingling with friends in European and North American cities with global thought leaders and a glass of wine…
