Medical Marketing

Medical Marketing is the function that is responsible for developing and executing medical marketing strategies and tactics for a brand or therapeutic area. Individuals in Medical Marketing must work very closely with sales and marketing. Medical Marketing is a key function on brand or therapeutic area teams. Incumbents in Medical Marketing can be doctors, clinical pharmacists, and individuals with graduate degrees in the medical sciences usually with experience in clinical research and have published. These individuals are considered the medical experts for our brands or therapeutic areas and must be current with the latest literature and data. They attend scientific conferences, organize continuing education events for health care professionals and advisory boards of health care professionals, and plan the Phase IV clinical research program and publication strategy. They must have the capability of reviewing study proposals to make funding decisions. Individuals in Medical Marketing are required to travel a significant portion of their time and must be self-starters.