A company’s communication activities have a major impact on its reputation and business performance. Employees’ motivation and performance depends largely on how well informed they are. Only professionals who communicate efficiently and effectively can generate value for the company, build trust and gain credibility. As Roche is a decentralised company it is indispensable that the communication fosters a clear and consistent alignment of its messages.
At the core of Roche
Switzerland is the birthplace of Roche and represents
a 110 years tradition of pharmaceutical entrepreneurship. The headquarters of both the company and the Divisions are located in Basel - together with the local functions some 7,000 employees. Apart from Basel Roche affiliates in Switzerland are situated in Burgdorf, Kaiseraugst, Reinach and Rotkreuz. The organisational structure of Basel shows an extraordinary diversity that reflects also on the communication area. Communication is being done on all organisational levels in close collaboration with the different communication players: Corporate Communications, Investor Relations, Divisional Communications, Local Communications. As a result of this a concise alignment of objectives and a close cooperation of activities are of high priority in our daily business.
The goal of communication is to support Roche’s mission as a leading, innovative-driven healthcare company through proactive and transparent communication and by establishing trust-based relationships with their target groups such as international media, employees, patients, physicians, the scientific and financial communities and the public at large.Communication translates the company’s numerous activities into consistent, clear, timely, and credible messages for internal and external audience worldwide. By developing and implementing effective communication strategies, processes and tools Communication ensures a smooth flow of relevant information to all key stakeholders.
Broad range of knowledge
The specific roles and responsibilities depend on the organisational level on which communication is being done. Each unit operates according to their area of responsibility and thus adapts the global communication objectives.
In general the main tasks of the communication departments consist of:
- enhancing Roche’s reputation and the value of the Roche brand worldwide
- ensuring consistency in the way Roche is being presented internally and externally
- developing communication concepts for all relevant Roche topics
- providing timely and consistent information about decisions and activities
- providing appropriate information relevant for their specific organisational level
- ensuring the internal flow of relevant information
- supporting the management in its communication tasks
- being a high-quality contact point for journalists and other interested public
- Naturally these objectives are complemented to the specific needs of the department, division or country the communication department is assigned to.