Employee story

Setting New Standards for Patient-Centric Services - Meet Jia-Wen Lim

#patientjourneypartner #rochecareers #rocheapacpharma #healthcareservices
Published: 2024.02.21.
Tell us about yourself
I am a native Malaysian, and I have resided in this beautiful country throughout my life. During my college years, I was uncertain about my future career path and opted to pursue a degree in business and commerce, considering it as a versatile gateway to numerous career opportunities. I had never envisioned entering the pharmaceutical industry, as my interests did not lean towards science or medicine. However, over the past decade, my involvement in various roles within the commercial pharmaceutical sector has grown on me…

Why did you choose Roche and tell us about your career journey here so far?
I decided to join Roche because of its prominent position as a key leader in the world of oncology. The opportunity to delve deeper into understanding this prevalent disease, which has personally impacted people around me, motivated my choice. Having relevant disease knowledge enables me to share valuable information with others, empowering them to make informed decisions for early disease prevention or even a cure.

In 2023, I assumed the position of Patient Journey Partner (PJP) at Roche. My decision was influenced by an exploration of the unique ways of working at Roche, which stand out as different and refreshing compared to conventional pharmaceutical structures. 
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"The term ‘empowerment’ is commonly emphasised at Roche, encompassing values such as integrity, courage and passion. As self-managers, we enjoy the freedom to contribute in a manner that best serves the organisation’s needs. The culture of openness and trust has widened my scope of thinking."


Jia-Wen Lim
Patient Journey Partner, Malaysia
How does your role fit into the larger picture of Roche’s aspirations?
I would describe the role of PJP as a blend of various commercial functions, including sales, marketing, key account management, project management, leadership, etc. This amalgamation aligns well with my previous work experiences. I believe that the Primary Point of Contact model empowers us to think more innovatively, enabling us to better address the needs of customers and patients.

Can you describe how Roche’s values align with yours and why it is a meaningful role for you?
The term ‘empowerment’ is commonly emphasised at Roche, encompassing values such as integrity, courage and passion. As self-managers and adept individuals, we enjoy the freedom to contribute in a manner that best serves the organisation’s needs. The culture of openness and trust has widened my scope of thinking, and the liberty to engage in cognitive thinking for problem-solving, planning and execution adds a sense of fulfilment to my role, ultimately contributing to the delivery of optimal performance.

How do you perceive the innovative role in shaping your career growth within Roche?
Choosing Roche has provided me with a different perspective on my career growth, allowing me to expand my possibilities in other roles or locations in the future as part of my career journey exploration. I would also like to express my gratitude to my team and colleagues across the organisation with whom I have worked. Their collective insights have contributed to my learning, shaping the way I think and work today. I am confident that my contributions and leadership have added value to others. To continue growing as a better leader and person, I aim to create a more positive impact on people’s lives, particularly those around me.